I enjoyed closing with Appudurai simply because the concept of globalization ties the material we learned on semantics, culture, and post-modernism under a unified theme. Appudurai states the sustained cultural forces that are working to unify the modern world (at least in developed nations)— one of the singular unifying cultural forces now, is media.
Appururai states that a new order has emerged, in which there is an overlapping cultural economy that looks to unify populations under one emerging, unifying, global model. Specifically, I appreciated the way in which Appurdurai addressed the ways in which the “emerging global economy” affects marginalized populations.
Appudurai uses the term “deterritorialization” in his work to signify the severance of cultural tradition in favor of global contemporary culture. Appudurai specifically addresses the way in which this mechanism addresses women, and smaller cultural niches. Appudurai states that a large global cultural theme has to be grappled with, fought with. Cultural properties must be erased and reconstructed before it can be completely enacted. Globalization for instance, interestingly affects women. Women, in the scope of modern culture, are expected to evolve under the model of globalization, while also retaining traditional gender roles— women must somehow work to signify traditional roles and culture, such as child-rearing, cooking, while also adopting to global contemporary norms.
Nevertheless, it should be noted that all cases of deterritorialization are not all bad. The advent of the modern global economy has created outlets for women to work in economic and political structures.
Deterritorialization has also potentially led to the decline of harmful social practices such as child marriage, rape culture, and social hindrances to politics and the workplace.
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